PQ Eyewear designed by Ron Arad, is quite a departure from standard shades. Shapes are striking, distinctive; with a bold use of colour and a mix of materials, such as lightweight, durable titanium, rubber and brightly coloured acetate.
Each pair is named after a London Underground station, though the connection is not always obvious. 'Sometimes it is random,' says Arad. 'A very loose, half-joking reason for the name. For example, this frame is called Liverpool Street, because it reminds us of John Lennon's glasses.'